Software that used to take six months. Built in a week.
Custom AI tools for B2B operators, vibe coded on Abacus. Same production discipline. New economics.
Your business runs on workarounds.
Most B2B operations are duct-taped together. Manual exports feeding spreadsheets feeding more spreadsheets. SaaS subscriptions for tools you half-use. Agencies you outsource to because the work is tedious and a real solution would take six months and six figures.
That math just changed.
AI coding tools collapsed the cost of custom software by an order of magnitude. Work that used to require a dev contract now ships in a week. But knowing it’s possible isn’t the same as doing it — most people don’t know what to build, how to architect it, or how to take it past a prototype into production.
That’s what we do.
Production-grade AI tools, built around how your business actually works.
Not throwaway prototypes. Production tools your team uses every day.
If you can describe the workflow, it can be built.
We built Paxelo for ourselves first.
Paxelo is the AI content engine that drives Brandyard’s own marketing operation. WordPress plugin and LinkedIn surface, drafting and publishing content under the Cluster Method architecture. Built on Abacus. Running in production. Generating real traffic and citations.
That’s the template. We apply the same approach — same architecture-first thinking, same Abacus platform, same production discipline — to whatever your business needs built.
If we wouldn’t put it into our own operation, we don’t ship it to yours.
How we work.
Discovery
A 30-minute call to figure out what's worth building. Most engagements either start here or end here — we'll tell you honestly which.
Build sprint
One to two weeks. First working version in your hands, running on Abacus, doing the job it was built for.
Refinement
You use it. We iterate on what's actually slowing you down — not the edge cases we imagined in week one.
Handoff or retainer
Own it outright, or keep us on call for ongoing optimization. Your call. No lock-in either way.
No pitch deck. No three-month discovery phase. No staff augmentation invoices.
Three ways to start.
No hourly rates. No retainers before you’ve seen the work. Three flat-priced engagements, scoped tight.
Discovery Sprint
A scoped diagnostic of your operation. You walk away with a build roadmap — prioritized, costed, ready to act on with or without us. Most engagements either start here or end here, and we'll tell you honestly which.
Build Sprint
One tool, defined scope, production-ready. Running on Abacus, documented, with a 30-day post-launch support window. Most clients start with one of these and come back for the next.
Embedded Partner
Ongoing build capacity for operations with multiple workflows worth automating. Roughly one new tool per month plus iteration on existing builds. For when custom tooling becomes a core capability.
What you’d actually get for the $2,500.
Two illustrative Discovery Sprint roadmaps, drawn from the kinds of operations we work with. Yours will look different in the specifics. The depth of thinking is the same.
$30M distributor, 40 employees, 6,000 SKUs
Mid-market industrial distributor with three warehouses and an inside sales team of eight, handling 200+ quote requests per week. No internal engineering capacity.
- —Quote generation took 25–45 minutes per request — manual lookups across NetSuite and three supplier portals
- —Quote-to-order conversion sat at 31%, but no one tracked which reps closed strongest in which categories
- —Monthly reorder forecasts for top 50 accounts took the ops manager three full days in Excel
- —Supplier price changes arrived by email and frequently missed system updates by weeks, eroding margin
Pulls product data from NetSuite + supplier portals, applies margin rules, generates branded quote PDFs. Cuts quote time from 35 minutes to 4. Recovers ~3 weeks of inside sales time per month.
Inbox-monitoring agent that detects pricing changes, parses them, and surfaces them to ops with one-click apply. Eliminates the missed-pricing margin leak.
Replaces the three-day Excel exercise with a live dashboard pulling from order history. Ops manager recovers ~30 hours per month.
Recommended start: Quote Generation Engine. Highest hours-recovered-per-dollar, fastest visible ROI, lowest implementation risk.
$4M ARR, 240 customers, usage-based pricing
Mid-stage B2B SaaS with a mix of usage-based and flat-rate pricing tiers. Two-person ops team handling billing operations alongside their other responsibilities.
- —Invoice generation consumed 2–3 days per month — manual aggregation of usage data from product analytics
- —Failed payment recovery was ad hoc — ~$6,000/month in MRR was churning involuntarily
- —Plan changes required manual updates across Stripe, feature flags, CRM, and accounting — wrong-tier billing lasted weeks
- —Billing disputes ran at ~8% of invoices, eating CS time and signaling a visibility problem
Pulls usage data, applies pricing rules, generates branded invoices, pushes to Stripe and QuickBooks. Includes customer-facing usage dashboard. Cuts invoice prep from 2–3 days to a 30-minute review.
Automated dunning workflow with smart retry timing and CSM escalation paths. Recovers an estimated 60–70% of involuntary churn — roughly $4,000/month in recovered MRR.
Single source-of-truth interface where CS makes a plan change once and it propagates to Stripe, feature flags, CRM, and accounting with full audit logging.
Recommended start: Usage-Based Invoice Generator. Highest immediate ROI, lowest implementation risk, and creates the data foundation for Builds 02 and 03.
Built for operators who know what they want, not what to build.
- —B2B operators with workflows worth automating but no engineering team
- —Founders who need internal tools and can't justify a dev hire
- —Agency owners building services that need custom software underneath
- —Marketing leaders stitching together five SaaS subscriptions to do what one good tool could
- —Anyone who's been quoted a six-figure dev contract for something that shouldn't cost that much
If you’ve ever said “we should really just build that ourselves” — we should talk.
Let’s figure out what’s worth building.
Thirty-minute discovery call. No pitch deck. No sales script. A conversation about what your business does, where the friction is, and whether there’s something worth shipping.