Full-stack marketing in a single engagement.
Every service is consultation-based. We assess your needs and build a custom engagement that delivers measurable results.
SEO Consulting
Technical SEO audits, keyword strategy, on-page optimization, and authority-building campaigns that drive sustainable organic growth.
- →Technical SEO audit & remediation
- →Keyword research & competitive analysis
- →On-page optimization strategy
- →Link-building & authority campaigns
- →Monthly ranking reports & insights
Content Strategy
Data-driven content planning, editorial calendars, and production workflows built on what your audience actually responds to.
- →Content audit & gap analysis
- →Editorial calendar development
- →Content production workflows
- →Distribution & amplification strategy
- →Performance measurement frameworks
Paxelo-Powered Content Packages
Seven-asset content packages produced in under 20 minutes using our proprietary Paxelo intelligence platform — built from current sources, not stale data.
- →Five-minute brief to seven-asset package
- →Three-layer intelligence process
- →Current editorial & regulatory sources
- →SEO-optimized from creation
- →Rapid iteration & scaling
Brandyard Market Intelligence Audit
The $3,500 report that shows you exactly what your market is searching for, who is capturing it, and what it is costing you every month.
Built on live Google Keyword Planner data from our Paxelo intelligence platform, the Brandyard Market Intelligence Audit is a 17-section strategic deliverable that quantifies the pipeline gap between where you rank today and where your market position says you should. Every metric is sourced. Every recommendation has a dollar value. Every gap has a deadline.
- →Live keyword portfolio — search volume, competition, and buyer intent sourced directly from Google Keyword Planner via Paxelo on the day of delivery
- →Google visibility score — your current organic visibility rated 0–100 against your top competitors, with a precise dollar value assigned to every position you are not holding
- →AI answer engine visibility score — how often your brand is cited by ChatGPT, Perplexity, Google AI Overviews, and Microsoft Copilot when your buyers ask the questions your products answer
- →Competitor intelligence — who ranks above you, what content they have published, what content gaps they have left open, and where you can displace them within 90 days
- →Content gap analysis — three fully specified article opportunities, each built from live Paxelo keyword data, with buyer intent, E-E-A-T requirements, required citations, and a Bain-framework results projection
- →18-article 6-month content calendar — every article sequenced by BCG growth-share matrix classification, every publish date tied to actual Google search volume trend data
- →Pipeline gap calculation — a five-step model showing the annual revenue opportunity currently flowing to competitors, using your search volume data, industry conversion benchmarks, and your average deal value
- →Ideal customer profile analysis — three ICP tiers mapped to your keyword portfolio, showing which buyers are searching which keywords at which stage of the purchase decision
- →Internal linking architecture — a pillar-cluster map ensuring every article builds topical authority rather than ranking in isolation
- →LinkedIn amplification strategy — three-post sequences per content gap item, including Stephen Sowinski's personal engagement protocol for converting LinkedIn interactions into pipeline conversations
- →Competitive pricing intelligence — how your pricing tier compares to competitors, what your buyers' search behavior reveals about price sensitivity in your market
- →AI visibility improvement roadmap — six specific levers, ranked by impact-to-effort ratio, that increase your citation probability across AI answer engines within 90 days
McKinsey & Company, Boston Consulting Group (BCG), and Bain & Company are the three most influential management consulting firms in the world — the firms Fortune 500 CEOs call when the stakes are too high for guesswork. McKinsey's hypothesis-driven issue tree structures the audit around three explicit questions — why you are invisible, why competitors outrank you, and why your content is reaching the wrong buyer at the wrong moment — each resolved by data before a single recommendation is made. BCG's growth-share matrix classifies your keyword portfolio into Stars, Cash Cows, Question Marks, and Dogs, then sequences your 18-article content calendar so the highest-compounding opportunities are published first. Bain's results-delivery standard means every recommendation includes a specific measurable outcome, a timeline, and a pipeline projection traceable to your actual Google search volume data. The same analytical rigor a Fortune 500 CMO receives from a $500,000 consulting engagement — applied to a technical B2B content strategy at a fraction of the cost.
Every keyword metric comes from live Google Keyword Planner data retrieved through Paxelo on the day your report is generated — not from estimated data, not from web crawlers, not from tools approximating what Google shows. The same data. The same day. That is why the recommendations hold up in a board room.
- →18-section Word document delivered within 5 business days
- →Four scored metrics: Google Visibility, AI Visibility, Pipeline Gap, Authority
- →18-article content calendar with specific publish dates
- →60-prompt AI answer engine audit across 4 platforms
- →Entity clarity assessment and AEO improvement roadmap
- →90-minute strategy review call with Stephen Sowinski
- →6-month baseline targets with a scheduled review meeting
Single engagement · 5 business day delivery
Paxelo-Powered AEO & AI Search Visibility
Most of your competitors have not measured their AI search presence yet. That window closes faster than you think.
Every Brandyard engagement now includes AI answer engine optimization — the practice of ensuring your brand is cited by ChatGPT, Perplexity, Google AI Overviews, and Copilot when buyers ask the questions your products answer.
Unlike agencies adding AI visibility as a separate subscription service, Brandyard integrates AEO into every content deliverable by design. The same E-E-A-T signals that help you rank on Google are the signals that get you cited by AI platforms. One content strategy. Both channels.
- →AI Visibility Score — your brand's citation presence rated 0–100 across the four major AI answer engines, benchmarked against your competitors
- →Citation gap map — which platforms are citing competitors instead of you, for which buyer queries, with a dollar value assigned to each gap
- →Entity clarity audit — the structural signals (schema markup, entity consistency, canonical brand page) that determine whether AI platforms can identify and cite your brand at all
- →Content-to-citation connection — proof that the Paxelo content calendar closes your AI visibility gap on the same timeline as your Google ranking gap — no separate AI content strategy required
- →Monthly AI visibility monitoring — ongoing tracking of your citation presence across all four platforms, with an updated gap map and improvement actions each month (available in Full Partnership retainer)
Our Paxelo intelligence platform identifies the exact buyer questions — derived from live Google search data — that your target customers are asking AI platforms today. Every piece of content produced from a Paxelo brief is structured to satisfy both Google’s E-E-A-T requirements and the citation selection criteria of AI answer engines simultaneously.
We do not learn your market. We already know it.
Vibe Coded Software
Custom AI-powered tools for B2B operators. Production-grade software, vibe coded on Abacus, shipped in days instead of months.
AI coding tools collapsed the cost of custom software by an order of magnitude. We apply architecture-first thinking and production discipline to build the tools your business actually needs — internal dashboards, sales intelligence, content engines, AI agents, and custom integrations — without a six-figure dev contract.
Additional Capabilities
AI Workflows & Automation
Custom AI workflow design and implementation for marketing operations.
LMS & Learning Infrastructure
Learning management system design and educational content architecture.
Sales Automation & Pipeline
Automated sales processes, pipeline design, and CRM integration.
Application & Product Architecture
Product strategy, UX design, and technical architecture planning.
Pricing & Offer Development
Pricing strategy, offer structure, and revenue model optimization.
Brand & Editorial Systems
Collateral design, brand guidelines, and editorial workflow systems.
Every service is powered by Paxelo intelligence.
Our proprietary content intelligence platform runs underneath every engagement, ensuring strategy and content are always data-driven, current, and optimized.
Let’s discuss your needs.
Every engagement starts with a conversation. No commitment required.
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